Written by Vivek Jaiswal | Co-founder, Customer Guru
The importance of delivering exceptional customer experience is indisputable. If you are still looking for reasons, look at Apple, Amazon, Zappos, Oyo Rooms and other phenomenally successful brands. You will realise that an INSANE focus on customer experience is the biggest reason behind their success. However, organisations are facing numerous challenges in achieving similar results. I am striving to get to the core of WHY it is SO difficult to do something that could remarkably transform any organisation.
Here I share 3 of the biggest challenges, I believe, companies are facing in delivering exceptional customer experience. May I also request you to please fill in the short questionnaire I have attached to this post and tell me about your biggest challenges in delivering exceptional customer experience. This research is just in time for us to start building our customer experience goals for 2016.
There is no blueprint of a GREAT Customer Experience that companies can use to deliver out-of-the-world experience. More often, customer experience becomes subjective when an employee is dealing with an average customer. It is only through rigorous customer journey mapping and extensive reflection, companies really identify what affects customers’ experience and what needs to be done to deliver GREAT Customer Experience.
Customers can now interact with brands through more channels than ever before. And every interaction plays an important role in defining the overall experience. This has introduced organisations to as many pitfalls as opportunities. While companies can use these frequent interactions to sell more, if not done well, it can easily mar the customer experience too.
It could be very confusing for employees to adjust to a fundamental change of putting the customers first and going the extra mile when they have always been incentivised to do more and faster. Organisations could spend months recalibrating their engine and still not reach anywhere, if customer experience management is not rolled out correctly.
These are few of the challenges I have helped my clients overcome. I would really appreciate if you could fill the survey below and help me with my research.
Please share this survey link with your colleagues and friends: http://goo.gl/forms/XADFL9tMEi
We will share the results of this research for FREE with all respondents.
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