9 indisputable reasons why customer experience is supremely important NOW

Written by Vivek Jaiswal | Co-founder, Customer Guru

1. Because we are in the ‘Age of the Customer’

Age of the customer



2. Because customer experience is the only key differentiator

Customer experience is the differentiator



3. Because it’s easier to share and compare experiences

Customer are comparing experiences


4. Because customers have a bigger voice than ever before

Voice of customer


5. Because research also shows that companies with better customer experience outperform others

Better customer experience companies outperform the market


6. Because customer loyalty strongly correlates to customer experience

Customer loyalty and customer experience


7. Because business is directly affected by customer review, which in turn is driven by customer experience

Customer review is king


8. Because advertising is losing its power of persuasion

Power of persuasion


9. Because price will cease to be a differentiator in future

Future of products


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