Body Shop

Beautiful CEx lessons from Anita Roddick – the woman who makes others look gorgeous!

(Image courtesy: dailymail.co.uk)

This week, Customer Guru brings to you some beautiful customer experience lessons from Anita Roddick, the founder of The Body Shop. It is a global beauty brand that has over 2200 stores across the world. Roddick is also considered as one of the most successful woman entrepreneurs of the 20th century and her success story is absolutely inspirational!

When Roddick founded the first Body Shop store in Brighton, West Sussex in London in 1976, she was only looking to create a livelihood for her children and herself. But with time, the company developed a great and powerful value system. The Body Shop, taking inspiration from Roddick’s mother who was frugal during the war times, reused, recycled and refilled everything that she could. It was out of these ideas that Body Shop’s environmental activism was born. It was also one of the first companies to stand for ethical trade, against animal testing, for human rights and for protection of the planet.

Here are some inspirational quotes from the wonder woman who started the company that shaped ethical consumerism in the world.

“If you think you’re too small to have an impact, try going to bed with a mosquito.”

What an amazing lesson for all customer experience executives! Never believe that you are too small or insignificant to make a change.

“The end result of kindness is that it draws people to you.”

Be empathetic! Step into the customers’ shoes, understand their grievances! Empathy and kindness shown on your part will earn you undying customer loyalty.

“If I can’t do something for the public good, what the hell am I doing?”

While Roddick said this for other reasons, this is one of those quotes that is sure to motivate CEx professionals. This is one of those noble professions in which one is actually making a difference to another’s lives!

Are there any other business leaders that have inspired you? Let us know, we will be more than glad to publish some inspiring and motivating customer experience lessons from them!