Written by: Kushal Dev | Co-founder, Customer Guru
Standing out of the rest is one of the biggest branding challenge in today’s world. Consumers are bogged with information and establishing a one – one connect is not easy. Experiential marketing is an answer here. Experiential marketing is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand.
In a recent campaign by IKEA 100 customers were invited to spend the night at IKEA as part of the Big Sleepover and experience the IKEA products first hand. It included movie time, celebrity storytellers, nail bars, cookies and much more. It helped IKEA establish the one to one connect with its customers and reach out to more than 100,000 viewers on Youtube as well
For healthcare brands Every visit is an immersive, one-on-one experiential marketing opportunity which helps foster a continuing relationship, loyalty and patient referrals. The following video by Cleveland clinic Patient care is more than just healing — it’s building a connection that encompasses mind, body and soul.
The core concept that fuels successful patient experience is in recognizing that people—patients, consumers, customers—are not buying a product or service. They are buying an emotional experience that doctors and hospitals deliver moment by moment, one person at a time.
If you could stand in someone else’s shoes . . . hear what they hear. See what they see. Feel what they feel. Would you treat them differently?