The Beatles and Customer Experience

Oh Darling! Please believe me! I’ve got CEx lessons from the most Iconic Band: The Beatles

Image source: http://roundhillmusic.com/

Written by Sonal Jaiswal | Evangelist, Customer Guru

There is little doubt that The Beatles are the greatest band ever! There has been no musical band with as much cultural influence as them. The Beatles broke and held every record that could have existed in the music fraternity, including selling a BILLION records!

Beatlemania

It was on 13th October 1963, over 50 years ago around the same time of the year, when they made one of their most momentous television appearances – they made their debut on the television program Val Parnell’s Sunday Night at the London Palladium. It was post this performance that the media coined the word ‘Beatlemania’ to describe the multitude of hysteric and raving fans!

As a Beatles fan, I thought of paying a tribute to this iconic band who has inspired a generation and will be loved by many generations to come. Interestingly, The Beatles can also teach us a few great lessons on how to enhance customer experience! Here they are:

Give the customers what they want!

The Beatles had a knack for knowing what the public would want and they ensured that they delivered. The band’s songs gave the listeners pure, unadulterated joy! They gave people hope, comfort and security in an otherwise desolate world. Similarly, just give your customers what they want and they will keep coming back for more.

Innovate to keep surprising your customers

They always gave something new to their listeners and hardly ever repeated themselves. With time, they also greatly innovated and reinvented their style and music, stretching the boundaries of pop music. Unless brands keep adopting to new and innovative ways to connect with their customers, they cannot hope to create a fan base. The Beatles knew this 50 years ago, it’s about time we learn the lessons too.

Revolutionise the way things are done

The Beatles were pioneers of the concept that we know today as ‘music videos’. They were also one of the first artists who began writing their own songs. After that, it became a practice for artists to write their own songs – a revolution that’s not exceptional or uncommon today. Companies should be constantly looking out for and investing into the next revolutionary idea. If you keep doing the same thing, customers will find the next big thing and it wont be yours.

Be awesome in what you do

The bottom line remains that The Beatles were popular because they were AWESOME! They wrote great songs, they performed amazingly well and their quality of work was far superior to any of their contemporaries. Be awesome in what you do, and customers would love you anyways.

Kudos to this amazing band and I hope we will keep seeing such revolutionary music bands that could also inspire companies to develop a fan base and not just customers – something brands like Harley Davidson, Apple and the likes have succeeded through the years.