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Proven Customer Experience lessons from one of the most Successful Businessmen: Sir Richard Branson

Written by: Sonal Jaiswal | Evangelist, Customer Guru

This week we have some pearls of wisdom from the founder of the Virgin Group, Sir Richard Branson. The man needs absolutely no introduction. He is one of the most successful businessmen of our times and is an idol for budding entrepreneurs. His Virgin Group is a diversified conglomerate comprising of more than 400 companies which span across sectors like travel, healthcare, publishing, hospitality, retail and entertainment. Managing an empire as big as that is not a mean task!

Sir Richard Branson is also known for his exuberance and customer focus, which is clearly visible in his leadership style and the culture he has built at Virgin Group. Here are some of his quotes that will inspire our readers to become better customer experience professionals:

Don’t think what’s the cheapest way to do it or what’s the fastest way to do it. Think what’s the most amazing way to do it?

What an amazing thought to keep in mind when serving your customers. Imagine how delighted this would make every customer when they are treated in the most amazing way!

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

Sounds like one of the ethos that drive Virgin Group’s companies. Setting the right expectations and exceeding them in an unexpected and helpful way would charm your customers like no one else can. This quote has a hidden spell in it, it will get you undying customer loyalty!

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

Doesn’t this sound familiar? Almost every iconic leader says this in one way or the other. Companies that look beyond just making profits have been the most profitable ones in the past, and will be in the future. Period.

If you aren’t making a difference in other people’s lives, you shouldn’t be in business – it’s that simple.

What better way to set the purpose for your organisation? Ensure that everyone who comes in contact with your company leaves happier, and your organisation will thrive through the years.

Which other quotes from Sir Richard Branson have inspired you to become a better professional and be more customer centric?

Additionally, if you’d like us to write about another iconic business leader who has inspired you, please let us know.


Do you want to
improve your
Customer Experience?

Get FREE web class to uncover the secrets that Startups to Fortune 500 companies are using right now!

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