CX Blog

5 things to keep in mind when calling an unhappy customer

Written by: Kushal Dev | Co-founder, Customer Guru

Dealing with unhappy customers is part of any organization including yours. If done properly, it can not only help you recover these customers but also help you learn a thing or two about better customer experience. Unsatisfied customers are in fact your best growth hackers, providing insights on what needs to be improved in your business to achieve higher satisfaction levels for your customers. Here are a few things to keep in mind when reaching out to such customers.

Reach Kushal at


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