9 indisputable reasons why customer experience is supremely important NOW

Written by Vivek Jaiswal | Co-founder, Customer Guru

1. Because we are in the ‘Age of the Customer’

2. Because customer experience is the only key differentiator

3. Because it’s easier to share and compare experiences

4. Because customers have a bigger voice than ever before

5. Because research also shows that companies with better customer experience outperform others

6. Because customer loyalty strongly correlates to customer experience

7. Because business is directly affected by customer review, which in turn is driven by customer experience

8. Because advertising is losing its power of persuasion

9. Because price will cease to be a differentiator in future