Do you want to
improve your
Customer Experience?

Get FREE web class to uncover the secrets that Startups to Fortune 500 companies are using right now!

GET WEBCLASS NOW!

CX Blog

Becoming a CUSTOMER CENTRIC LEADER: the three critical steps to take.

Written by Vivek Jaiswal | Co-founder, Customer Guru

How to become a customer centric leader?

In order to become customer centric, almost every business leader knows they need to fundamentally change how their organisation engages with customers. While such leaders have a customer-centric vision of what the organisation should look like and a logical plan for getting there, they are puzzled about how to fully engage the organisation to put the plan into action. Vision isn’t enough. True change comes when the vision is attached to emotions and customer centricity is ingrained in the culture of the organisation. Indeed, if people see that their leaders are living the customer values the organisation puts forward, they will be willing to live these values themselves. We would like to share three important steps that can help you become a customer centric leader:

1. Provide direction and purpose

The first step is to provide the right direction and a clear vision for customer centricity. Propelling the vision must be a strategy that outlines how this differentiated customer experience will be delivered. Not a strategy for strategy’s sake, but a strategy for customer’s sake. The strategy should be robust and must be broad enough to cover organisational change management and have the right metrics to measure success or failure in delivering enhanced customer experience.

Finally, communicate your direction as clearly and concretely as possible and include prioritised actions with measurable targets. Most importantly include all internal stakeholders in strategy formulation so everyone feels vested in it.

2.  Make everyone understand that this is cultural, not just a project

One of the biggest mistakes leaders make when moving to a customer-centric vision is to assume that their job is done once the plans have been developed and cascaded. To sustain the momentum in long term, constant and visible leadership energy for customer centricity is required. The leader must be seen and heard, expressing a genuine sense of urgency, commitment, and passion. Without these, it’s difficult for organisations to embrace the call to action.

3. Commit to customer centric behaviour changes

A customer centric leader exhibits customer centric behaviours that motivates others to follow suite.  Some key customer centric behaviours as highlighted by Alain Thys from Futurelab are:

We would like to hear more on what has proven helpful to others. Please leave your suggestions and comments below.

 


Do you want to
improve your
Customer Experience?

Get FREE web class to uncover the secrets that Startups to Fortune 500 companies are using right now!

GET WEBCLASS NOW!

Recommended Articles

customer experience influencers part 1

Customer Experience Influencers You Must Follow – Part 1

Customer experience (CX) is the relationship of a customer with a business at all touchpoints…

NPS oops

Is NPS Just Another Question In Your Customer Feedback Survey? Oops!

Written by Vivek Jaiswal | Co-founder, Customer Guru Are you adding NPS as just another question…

customer feedback

What More To Look For In Customer Feedback?

Most often, companies are well aware of the issues their customers are facing. And at…