CX Speak

Why I am Thankful to be in a position to create Happier Customers for my clients!

Written by Vivek Jaiswal | Co-founder, Customer Guru

The importance of the customer experience has been reiterated many-a-times in our earlier blogs. CEx is increasingly moving from being a department to being the entire organisation’s job.

As per the report by the Chief Customer Officer Council, a Chief Customer Officer (CCO) is now becoming a permanent fixture in most organizations. 22% of Fortune 100 companies and 10% of Fortune 500 companies have adopted the role. According to, Google trends shows that the number of searches for ‘customer experience jobs’ has increased 40% from July 2013 to July 2014.

Being in the CEx arena is fun, challenging, stimulating, satisfying and a lot of other things. Like every other job, there are pros and cons. But with Thanksgiving just done with, we thought we’d list a few reasons why each of us customer experience professionals must be thankful for being in this field!

It is extremely rewarding

It is said very often that doctors and teachers are the noblest of professions. But hey, I’d like to add to that list. A customer service executive has the power to make a customer happy, help him sort his issues and put a smile on his face. Nothing can be more rewarding than to see a customer happy because of you and the service that you have rendered!

It never gets monotonous

We do no that there is no one CEx approach/strategy that fits all customers. Hence, CEx executives and strategists are always on the move in chalking new plans and dealing with people.

We get to create memorable experiences

Working with clients, we are able to acquire and share several ideas on how to create a memorable customer experience. Learning from customer feedback, thinking outside the box to build processes, and designing strategies to sustainably improve customer experience, we are in a position to create a huge positive impact on people’s lives.

We are a thriving community

Before becoming a CEx expert, I had never worked with a bunch of really smart people always willing to share and learn from each other. I’ve come across CEx professionals who are marketers, sales professionals, statisticians, and even CEO’s who are focussed on helping others create value for their customers by improving their experience. There has never been a better collaborative platform than CEx. I am truly thankful to all CEx focussed business leaders and my fellow professionals, and am absolutely delighted to be amongst this ever-growing group.

Although a bit late, we at Customer Guru wish everyone a Happy Thanksgiving! I am certain that each one of you is thankful for being in this ever-growing community!


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